Real Madrid-bound Endrick pens long-term New Balance deal

Soon-to-be Real Madrid talent Endrick has reached a sponsorship agreement with major sporting brand New Balance.

That’s according to Brazilian outlet Máquina do Esporte, who provided an insight into the situation late on Friday night.

The deal in question will see Endrick, recently afforded his first senior call-up by Brazil, tied to New Balance all the way through 2028, set to act as one of the company’s ‘main global stars’.

Despite having already put pen to paper on a contract, the 17-year-old is not yet obliged to wear NB boots on the pitch.

He is expected to begin to do so, though, later this month, potentially on his debut for Brazil.

It is added that Endrick’s mother played a central role in the Palmeiras starlet, who will make the move to Spain with Real Madrid next summer, choosing to sign with New Balance.

The frontman was also approached by a number of more high-profile brands, but ultimately took the advice of his mother, who argued that he would be a more prominent figure with New Balance.

Conor Laird | GSFN

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