Real Madrid announce strategic partnership to transform Santiago Bernabéu

Real Madrid have announced a strategic partnership with investment firm, Sixth Street, and premium experiences company, Legends, that would see a transformation of the Santiago Bernabéu into one of the world’s finest avenues for sports and entertainment.

The club announced the following on its website: “The Board of Directors of Real Madrid C.F. at its meeting yesterday ratified an agreement with Sixth Street, an investment firm, and Legends, a premium experiences company for sports and live venue organizations, with the objective of elevating the Santiago Bernabéu Stadium as a unique venue and a worldwide benchmark for leisure and entertainment.”

The club is also set to earn approximately €360 million through this partnership, which it announced would be universally invested across different club activities.

The statement added: “The transformation of the Santiago Bernabéu stadium will be a turning point in the history of Real Madrid. This alliance with Sixth Street and Legends, world leaders in their respective disciplines, will be fundamental in providing unique experiences in a stadium where multiple events can be hosted throughout the year. The agreement strengthens our goal of continuing to significantly increase the stadium’s revenues from both sporting and other types of events.”

The renovation of the Santiago Bernabéu began in 2019 in a project worth around €525 million, which saw an increase in capacity, the addition of a retractable roof and pitch, and the building of several luxuries within it. With this latest partnership, Florentino Pérez’s aim to make the Bernabéu into one of the world’s elite sporting arenas continues in full force. 


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